Finding the right media source is about finding which forms of media outlets best fits with your business model. Though it can be helpful to join every news, media, and social  medium on the net. You may find yourself spread a little to thin. With a little bit of patience and a true game plan, you can position yourself and your time in the most useful places on the net to get your voice heard.

Discovery takes time as well as a great understanding of what your goals are for wanting to reach out to these sources to help spread the word about your product, service, or organization. Through many years of trial and error I realized this the hard way. Hours upon hours and very late nights were spent trying to stuff my information down the throats of every social media group out there. What I discovered is through the  majority of them I was getting very little traction or in the website world “sales” from these efforts. I then realized that the reason why I was not getting the interaction that I was expecting is that I was still not in front of the right people. Though i was on every network my Squidoo pages were full and my articles were getting submitted know one was reading what I was writing. Which started to make sense seeings how I was talking about social media to people who were interested in gift baskets. Clearly this was not the right location for my business. So I had to make a change and fast.

Precise social media marketing is when you put just enough on your plate that keeps you busy but does not overwhelm you.Though i was on every network my Squidoo pages were full and my articles were getting submitted know one was reading what I was writing. Which started to make sense seeings how I was talking about social media to people who were interested in gift baskets. Clearly this was not the right location for my business. So I had to make a change and fast. I turned to social media advertising for a reason. It was because of the social aspect of it, not because I just wanted to through words around and see if they stuck. I wanted to find away to get people to tell me what they wanted to learn about or hear about. This is when Web 2.0 Marketing as we know it took on a whole new meaning for me.